:30 Version
:60 Version
Social media promo for viral campaign
In 2017, USO had a campaign called #Flex4Forces where people were to photograph themselves flexing their biceps and post the photo on social media in a message to support our service members. Famous people who participated really helped spread the message and make it viral: Tim McGraw, Brett Favre, Garth Brooks, and Ashton Kutcher had to of course be prominently featured in the video. I came up with the overall “patriotic” look, the style of floating frames of social media posts, lens flares, fireworks, and lens blur to make the look fun, energetic, and cohesive, much like the intention of the overall campaign. I produced a :30 and :60 version for social media. I love how it turned out!