Animation and edit for the most famous talk project in the world
The post production company I worked for in 2017, Fluent Visual, was approached to create the edits and intro to TEDx Pennsylvania Avenue. We were to create the animated intro, which was entirely up to us as far as the music and animation, only of course keeping consistent with the branding font of the name displayed at the end of the intro.
I first created the intro below titled “TEDx Intro test”. I enjoyed using the stock clips and broll we had of Capitol Hill to do something fun and creative. This one, while liked by my producer, was considered too edgy and not approved for showing the client. I then created another intro, which was shown to and approved by the client. While I see some changes I would make to it, I still really like my first intro! I think the second one turned out nice though. Ultimately, we ended up not using the entire intro and using the tiniest bit of the end. They wanted to just get right to the edit.
I also edited several of these talks, including the speakers Steve Ballmer, Richard J. Berry, and Mayor GT Bynum. It was a matter of cutting from A to B camera at the appropriate times and editing out unnecessary flubs in speech. I learned a lot while listening to these speakers. One of my favorite things about editing is getting to know more about a variety of subjects!
Final intro
Mockup intro that was not used